AdSense
Advertising system where the owner of a web page can sell an advertising space and charge for the ad on their website.
Analytics
A tool that allows users to analyze of behavior and visits within a web page.
AdWords
Advertising service paid by Google, enables your website to be advertised in other websites, in search engines and position your website in the first pages without the need for organic positioning.
Backlinks
Links that are shown in other pages or blogs that redirect you to your website again. The number of backlinks you have is very important because the more websites you take into account in your content as a link, more positioning and notoriety you're going to have on Google. It is important to take into account that quality is always better than quantity. So make sure that these links have valuable content and are relevant, thus contributing to the users good experience.
Black hat SEO
This is the definition of the attempt to improve the positioning of a web page within the search engines cheating. This practice is strictly penalized by Google.
Blog
This is a web page created for one or more authors, which has different contents of information. This can be texts, videos, images or info graphics. One of the most important characteristics is the constant update and interaction with its readers. It is an open space where the user can make contributions with comments, opinions and different points of view of the theme in question. To place a blog and to optimize it, you must use an SEO as the main tool.
Cloaking
Is a Black Hat SEO technique. It is used to deceive the Googlebots about content and user experience of the web page. With Black Hat SEO the tactic is the following: for example, when a user clicks on a website that is offering you content related to Disney you come across another completely different topic that refers to this ill practice. Since he clicked waiting for something and found something like pornographic content. In the same way the bot or Googlebot enters, but the difference is that it does find the content that is offered, because the programmer configures the site so that the experience of the bot is positive and does not report the page as negative SEO.
Duplicated content
There are two classes:
- The internal duplicate content is one that is repeated within the same web page.
- External duplicate content, in a nutshell, is plagiarized by other people or brands.
This practice makes it possible to lose certain possibilities of optimizing the positioning. This also confuses search engines and not the certainty of acquiring the most relevant pages.
CTR (Click Through Rate)
This is the number of clicks that a link gets for each screen shot. It is calculated by percentage and it is a measure that is used to calculate the success of a digital strategy. To measure the result enter Google Search Console platform and find out the CTR of the website in the search engine.
Keyword density
This refers to the amount of times that a word or phrase appears in the sum of the content, compared to the number of words in total. SEO used to accept the density in the quantity of keywords. Now this has changed. Google recommends writing the most natural way and this in order to write to the user and not to the search engine. The recommended percentage of key words or key phrases is 3%.
EMD (Exact Match Domain)
Domains that Domains that are characterized by having the keywords that are related to the niche of interest. A main example of this, is the search of ‘economic domains’. The EMD of this page would be economicdomains.com
Label for robots
This label is used to avoid a web page being indexed or positioned in search engines. The function can also be made through the Robots.txt file page. –the label Meta Robots: With this we tell Google that we do not want certain types of pages to be indexed. But, at the same time does not interest bots to track them. -Robots.txt: This function tells bots not to enter or track pages.
Keyword
The key word means how we focus our content and for which we want to attract traffic to our website. All this is achieved by positioning the key word in the search engines. You must take into account certain factors related with the key words, the competition, the number of searches and the conversion. To choose them, you must take into account the strategy of the content and the SEO positioning. It should at least appear in 3% of the total words in a publication.
Long Tail
This makes reference to long keywords. Such as, sentences that contain more than 3 key words that include connectors, that you want to position within the web. An example of Long Tail is ‘how to position my web page with SEO?’ different to a Short Tail which would be: ‘SEO positioning¨. The importance of long key words is simple. They may not attract much traffic, since the segment is very small. But it would generate more conversions for the specificity of the content.
SEO
Search Engine Optimization is optimization in search engines. This is a key factor for the visibility of a web page in the organic results of different search engines.
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